What are the Goals of Change Management?

Change Management aims to support the organizational strategy and minimize resistance. Employee acceptance and engagement are crucial for success, as is improving efficiency and effectiveness. Ensuring continuity and measuring and evaluating changes are also important goals to achieve sustainable results.

Change Management plays a central role in the successful implementation of changes within a company. It pursues several key objectives that significantly contribute to the success of transformation processes.

Supporting the Organizational Strategy: Every change should align with the long-term goals and strategy of the organization. This ensures that the changes are not only sustainable but also meaningful. A study by Kotter (1996) highlighted that successful changes are often linked to a clear strategic direction. Without this connection, companies risk working in conflicting directions.

Minimizing Resistance: Changes can only be successfully implemented if those affected are on board. Therefore, it is crucial to identify and reduce resistance early on. According to a McKinsey study, about 70% of change initiatives fail due to employee resistance. Effective Change Management identifies these resistances early and develops strategies to overcome them.

Promoting Acceptance and Engagement: Closely related to minimizing resistance is fostering employee acceptance and engagement. Without their active participation, any change is difficult to implement. This is achieved through transparent communication and involving employees in the change process.

Improving Efficiency and Effectiveness: Another goal of Change Management is to increase efficiency and effectiveness within the organization. Changes should aim to optimize processes and better utilize resources.

Ensuring Continuity: Despite the changes, the continuity of business processes must be ensured. This means that important business operations should not be interrupted during the change process.

Measuring and Evaluating the Success of Changes: Measuring success is important to ensure that the change processes actually deliver the desired results.

Forster & Klevenz places great emphasis on “helping people help themselves,” which means we enable organizations to proactively handle future changes.

Here you will find answers to frequently asked questions about Change Management Consulting . Our goal is to provide you with deep knowledge about the fundamentals of Change Management and offer valuable insights into best practices.